Gaming Marketing Manager – Casino Marketing

The Star Entertainment Group (TSEG) is a publicly listed company on the ASX. Our purpose is to create fun at trusted destinations and our aim is to deliver sustainable outcomes for our guests, our Team Members, the communities in which we exist and our shareholders. We do this by providing entertainment, gaming, and leisure experiences in a safe, responsible, and ethical way. We will do this by embedding our values to lead the organisation with a focus on safer gambling and good business practices. 

Our properties across Brisbane, the Gold Coast and Sydney are world-class with many award-winning hotels, restaurants, bars, and entertainment venues. 

The Gaming Marketing Manager reports directly to the General Manager, Marketing, and is responsible for managing all Brisbane gaming campaigns, promotions and other strategic initiatives designed to drive gaming visitation, revenue and ROMI for our guests.

This is a fantastic opportunity where you can lead your team and together create exciting campaigns for The Star.

A few of your responsibilities:

• Be the key property lead for all gaming marketing activities and planning.
• Manage and support Marketing Executive team members.
• Management of the overall return on marketing investment, activity planning and key stakeholder engagement.
• Work with the General Manager, Marketing in engaging the Customer Insights, Analytics and Commercial Finance team on the impact of activity via post implementation reviews.
• Develop offers for relevant segments (promotional copy, rules and restrictions, legal review, customer service and property operations review, etc.) and develop and monitor success at program, customer, and campaign level.

What we are looking for:

• Demonstrated experience in marketing, advertising, or brand development, as well people management.
• You will be motivated by people and achieving the best outcomes for your customers.
• Ability to work in a fast paced and ever-changing environment.
• Strong communication skills to confidently liaise with and manage expectations and demands of stakeholders.
• Tertiary degree in Business, Marketing or a related work experience.

About you:

You are an experienced professional with a proven track record in campaign client and stakeholder management. You possess strong written and verbal communication skills and thrive in environments with multiple priorities. Your proactive approach, combined with the ability to lead a team to create new and exciting campaigns, make you an asset to any marketing team.

Your role will be pivotal in shaping the success of our gaming marketing activities at The Star.

What we can offer you:  

• Flexible working arrangements  
• Up to 30% discounts across award winning restaurants and accommodation  
• An organisation that values diversity, teamwork and being your best self  
• Supportive leadership team  
• Paid Parental leave from Day 1, Secondary Carer’s leave also on offer  
• Endless career growth and opportunities to learn and develop your career  
• Diversity & Inclusion areas of focus including Multicultural, Gender, Aboriginal & Torres Strait islander and LGBTQI+  

Please be aware that eligibility checks may be required as part of the recruitment process and ongoing employment for this position. 

Our culture 

Each team member is expected to champion The Star’s Purpose, Values, and Principles (PVP), which serve as the cornerstone of The Star’s culture.   

Our purpose is to create fun at trusted destinations. This commitment involves living our values of Build memorable connections, Own It, Lead with Integrity, and Take good care.  

We welcome applications from all cultures, ages, religions, genders, LGBTQI+ people, Australia’s First Nations Peoples, and people with disabilities. We recognise the distinctive challenges that trans and gender-diverse applicants may encounter during the recruitment process.  We offer a range of flexible working options for team members to find a balance between work and life that’s right for them and their unique well-being needs.   

The Star was awarded WGEA Employer of Citation for Gender Equality (2022-24) and has been recognised as a 2024 GOLD Employer by the Australian Workplace Equality Index (AWEI), which evaluates LGBTQI+ inclusiveness in the workplace. 

It’s your time to SHINE!  

Click on the link below to make your next career move with The Star.