Gaming Marketing Executive – Casino Marketing

The Star Entertainment Group (TSEG) is a publicly listed company on the ASX. Our purpose is to create fun at trusted destinations and our aim is to deliver sustainable outcomes for our guests, our Team Members, the communities in which we exist and our shareholders. We do this by providing entertainment, gaming, and leisure experiences in a safe, responsible, and ethical way. We will do this by embedding our values to lead the organisation with a focus on safer gambling and good business practices.  

Our properties across Brisbane, the Gold Coast and Sydney are world-class with many award-winning hotels, restaurants, bars, and entertainment venues.   

As our Gaming Marketing Executive, reporting to the Head of Casino Marketing, you will have an extraordinary opportunity to support and execute marketing campaigns and promotional activities designed to drive gaming visitation, revenue and ROMI. This is a fantastic opportunity where you can put your skills and knowledge to the test to deliver marketing campaigns.

A few of your responsibilities

• Implement end-to-end casino marketing campaigns to reach revenue targets and return on marketing investment.
• Proactively refine promotions based on data and evaluation of campaign results. 
• Manage campaigns to ensure on-time delivery, within budget and effectively represent business objectives. 
• Ensure internal processes are adhered to. 
• Develop and champion marketing campaigns that adhere to regulatory compliance, statutory requirements and company policy.  

What we are looking for

• Similar experience in marketing and/or project management in a corporate environment. 
• Highly organised, process driven and task oriented.
• Strong communication and interpersonal skills to confidently lead discussions and manage expectations and demands of stakeholders across multiple business functions.  

About you

As our Gaming Marketing Executive, you will bring a passion for the gaming industry. With a proven track record in developing and executing successful marketing campaigns, you will excel at leveraging market trends, brand growth and engagement. 

You will be committed to staying ahead of industry trends and enjoy creating memorable experiences for our guests.

 What can we offer you?  

• Flexible working arrangements
• Up to 30% discounts across award winning restaurants and accommodation  
• Paid Parental leave from Day 1, Secondary Carer’s leave also on offer  
• Lifestyle discounts including gym memberships and dry-cleaning services 
• Complimentary meal on site every day, including hot meals, sandwich bar and more 
• Discounted parking available in the city
• Diversity & Inclusion areas of focus including Multicultural, Gender, Aboriginal & Torres Strait islander and LGBTQI+  

Our culture 

Each team member is expected to champion The Star’s Purpose, Values, and Principles (PVP), which serve as the cornerstone of The Star’s culture.   

Our purpose is to create fun at trusted destinations. This commitment involves living our values of Build memorable connections, Own It, Lead with Integrity, and Take good care.  

We welcome applications from all cultures, ages, religions, genders, LGBTQI+ people, Australia’s First Nations Peoples, and people with disabilities. We recognise the distinctive challenges that trans and gender-diverse applicants may encounter during the recruitment process.  We offer a range of flexible working options for team members to find a balance between work and life that’s right for them and their unique well-being needs.   

The Star was awarded WGEA Employer of Citation for Gender Equality (2022-24) and has been recognised as a 2024 GOLD Employer by the Australian Workplace Equality Index (AWEI), which evaluates LGBTQI+ inclusiveness in the workplace. 

It’s your time to SHINE! 

Click on the link below to make your next career move with The Star.