Gaming Marketing Manager – Sydney Marketing

For two decades, The Star Sydney has been a local landmark, deeply ingrained in Pyrmont and Darling Harbour. Committed to our communities, we strive to create fun in trusted destinations as Australia's premier entertainment hub. The Darling, and state-of-the-art venues including The Star Event Centre and The Lyric Theatre have hosted prestigious events and international acts. With extraordinary dining options, including Sokyo, BLACK Bar and Grill, Cucina Porto and our vibrant Sports Bar where the action is live and loud, we are dedicated to delivering the ultimate entertainment, hospitality, and dining experiences for all. 

The Gaming Marketing Manager reports directly to the General Manager Marketing, and is responsible for managing all Sydney gaming campaigns, promotions and other strategic initiatives designed to drive gaming visitation, revenue and ROMI for our guests.

This is a fantastic opportunity where you can lead your team and together create exciting campaigns for The Star.

A few of your responsibilities:

• Be the key property lead for all gaming marketing activities and planning
• Manage and support Marketing Executive team members
• Management of the overall return on marketing investment, activity planning and key stakeholder engagement
• Work with the General Manager, Marketing in engaging the Customer Insights, Analytics and Commercial Finance team on the impact of activity via post implementation reviews
• Develop offers for relevant segments (promotional copy, rules and restrictions, legal review, customer service and property operations review, etc.) and develop and monitor success at program, customer, and campaign level

What we are looking for:

• Demonstrated experience in marketing, advertising, or brand development, as well people management
• You will be motivated by people and achieving the best outcomes for your customers
• Ability to work in a fast paced and ever-changing environment
• Strong communication skills to confidently liaise with and manage expectations and demands of stakeholders
• Tertiary degree in Business, Marketing or a related work experience

About you:

You are an experienced professional with a proven track record in campaign client and stakeholder management. You possess strong written and verbal communication skills and thrive in environments with multiple priorities. Your proactive approach, combined with the ability to lead a team to create new and exciting campaigns, make you an asset to any marketing team.

Your role will be pivotal in shaping the success of our Gaming marketing activities at The Star Sydney.

What we can offer you:  

• Complimentary meal on site every day including hot meals, sandwich bar and more  

• Discounted parking + other transport options
• Up to 30% discounts across award winning restaurants and accommodation  

• Career development, training, and courses via The Star Academy – limitless career opportunities  

• An organisation that values diversity, teamwork and being your best self  

• Lifestyle discounts including gym memberships, retail discounts and dry-cleaning services  

• Paid Parental leave from Day 1, Secondary Carer’s leave also on offer  

• Diversity & Inclusion areas of focus including Multicultural, Gender, Aboriginal & Torres Strait islander and LGBTQI+  

• Opportunity to work with elite professionals and assets  

Please be aware that eligibility checks are required as part of the recruitment process and ongoing employment for this position. 

Our culture 

At The Star, we are committed to creating a diverse, equitable and inclusive workplace that we know will contribute to exceptional experiences for our guests, a great place to work for our team members and positive outcomes for our communities. We believe in authenticity that embodies our Company values = Build Memorable Connections, Own It, Lead with Integrity, and Take Good Care.  

We welcome applications from all cultures, ages, religions, genders, LGBTQI+ people, Australia’s First Nations Peoples, and people with disabilities. We recognise the distinctive challenges that trans and gender-diverse applicants may encounter during the recruitment process.  We offer a range of flexible working options for team members to find a balance between work and life that’s right for them and their unique well-being needs.   

The Star was awarded WGEA Employer of Citation for Gender Equality (2022-24) and has been recognised as a 2024 GOLD Employer by the Australian Workplace Equality Index (AWEI), which evaluates LGBTQI+ inclusiveness in the workplace.  

It’s your time to SHINE!

Click on the link below to make your next career move with The Star.